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                                    Dear Dave, 
                                    
                                      
                                        
                                          
  
                                            
                                              
                                                
                                                
                                                  One of the best things I 
                                                  learned in business is to know 
                                                  when to say No.  You all know 
                                                  that feeling you get when a 
                                                  new client comes in, and you 
                                                  know, no matter what you do, 
                                                  they won't be happy.  Feel 
                                                  free to say "You may be 
                                                  happier with another travel 
                                                  agent down the road." as it 
                                                  may save you a lot of grief.  
                                                  Know when to say No! 
                                                    
                                                  You know those clients with a 
                                                  3* budget and 5* expectations? 
                                                   What properties do you offer 
                                                  them? 
                                                    
                                                    
                                                  Certainly we, as hoteliers, 
                                                  have to know when your clients 
                                                  aren't the right fit for our 
                                                  properties. 
                                                  |  | Clients wanting to swim in 
                                                  the ocean - maybe Los Cabos 
                                                  isn't the right fit. |  |  | Clients with a very tight 
                                                  budget - maybe Maui isn't the 
                                                  right fit. |  |  | Clients wanting a million 
                                                  a la carte eating choices - 
                                                  maybe a smaller property isn't 
                                                  the right fit. |  |  | Clients wanting to go out 
                                                  clubbing/partying every night 
                                                  - maybe a quiet, isolated 
                                                  property isn't the right fit. |  
                                                  You can count on our team to 
                                                  be honest when trying to match 
                                                  your clients to our 
                                                  appropriate property, even if 
                                                  that means saying "No, that 
                                                  isn't a fit this time."  After 
                                                  all, we are in this for the 
                                                  long haul, and want you to 
                                                  trust our opinions and 
                                                  recommendations.  None of us 
                                                  want the "wrong" clients at 
                                                  our properties.  They won't be 
                                                  happy, you won't be happy and 
                                                  we won't be happy.  For us, it 
                                                  isn't about one booking.  We 
                                                  certainly value your trust and 
                                                  don't want poor social media 
                                                  reviews.  We definitely know 
                                                  when to say No.   
                                              
                                                
                                                  |  |  |  
                                                  |  | Cheryl Green |  
                                                Well I'm excited to announce 
                                                that Cheryl Green  is the 
                                                newest addition to the DETM 
                                                team.  Now we have 
                                                representation in 
                                                eastern/central Canada.
  
                                                
                                                  With over ten years' 
                                                  experience in the travel 
                                                  industry, Cheryl has worked 
                                                  with companies such as Marlin 
                                                  Travel, Maritime Travel, and 
                                                  The Travel Agent Next Door.  
                                                  She found her passion in 
                                                  selling vacation packages, 
                                                  cruises, FIT travel, 
                                                  destination weddings, and 
                                                  group travel - helping clients 
                                                  to create lasting vacation 
                                                  memories.
                                                 
                                                    
                                                  Cheryl then turned her 
                                                  knowledge of the travel 
                                                  industry into the agent 
                                                  support side, where she 
                                                  developed and trained other 
                                                  travel agents.   She found it 
                                                  rewarding to assist new agents 
                                                  in becoming successful in such 
                                                  an exciting industry.    
                                                 
                                                    
                                                  She is based in the Greater 
                                                  Toronto Area (GTA, Ontario), 
                                                  and can be reached at
                                                  cheryl@daemery.com . 
 Remember, know when to say "No." |  
                              
                                |  Quote 
                                of the Month |  
                                | 
                                  
                                    
                                    
                                      "If 
                                      something is not a "hell, YEAH!", then 
                                      it's a "no!" James Altucher
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                                |   
                                  Upcoming Online 
                                  Training |  
                                | 
                                  
                                    
                                      Find links 
                                      to sign up for any of these online 
                                      training sessions HERE. 
                                      All online training will be only 30 
                                      minutes. 
  
                                    HONUA KAI 
                                    RESORT & SPA (Maui) 
                                    Honua Kai is one of the top-rated luxury 
                                    condo resorts in Maui, featuring spacious 
                                    studio, one, two and three bedroom suites. 
                                    The property is located on the world-famous
                                    Kaanapali North Beach . 
                                    Each suite includes a fully equipped 
                                    high-end kitchen, in-suite washer & dryer, a 
                                    bathroom for each bedroom
                                    and more.
                                      
                                  
                                  Tuesday, Feb 27, 10 am PT, 1 pm ET  
                                    
                                      HILTON PUERTO VALLARTA & the NEW 
                                      KRYSTAL GRAND NUEVO VALLARTA 
                                      Learn more about one of Puerto Vallarta's 
                                      newest all-inclusive properties - the 
                                      Hilton Puerto Valalrta. We will also 
                                      include information on the Krystal 
                                      properties in Puerto Vallarta, Ixtapa and 
                                      Acapulco. 
 We will also cover the highlights of the NEW Krystal Grand Nuevo 
                                      Vallarta. 
                                        
                                      KRYSTAL GRAND PUNTA CANCUN & 
                                      KRYSTAL CANCUN properties 
                                      We will provide an overview of the 
                                      new Krystal Grand Punta Cancun and 
                                      the Krystal Cancun properties. Both are 
                                      located in a great location at the top of 
                                      the "7" in Cancun, on one of the best 
                                      beaches in Cancun. They are just steps 
                                      away from shopping malls, restaurants, 
                                      cultural attractions and the nightclub 
                                      area (Coco Bongo's and more!). We will also cover the highlights of the 
                                    NEW Krystal Grand Nuevo Vallarta property.
 
  
                                    
                                    PRIVATE WEBINARS: 
                                    To request a private online training session 
                                    for you or your colleagues, please email 
                                    Dave Emery (dave@daemery.com ). |  
                              
                                |   
                                  Photo Contest |  
                                | 
                                  
                                    What is the name of the luxury suite 
                                    collection at Honua Kai Resort & Spa. 
                                    Click 
                                    
                                    
                                    HERE 
                                    for a tip. 
  
                                    WINNER 
                                    FROM LAST MONTH 
                                    Congratulations to Joanne Demelo, of Elan 
                                    Travel in Kitimat, BC for 
                                    winning last month's Photo Contest and gift 
                                    certificate.  |  |  
                          
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                                   El 
                                  Cid Resorts - Tour Operator Promotions |  
                                | 
                                  
                                  
                                    
                                      
                                        
                                          
                                            
                                              It is great news for clients 
                                              wishing to escape our cold winter, 
                                              that both of El Cid's important 
                                              Canadian tour operator partners,
                                              Sunwing  and
                                              WestJet Vacations , are having 
                                              some great promotions for 
                                              vacations to the El Cid properties 
                                              in Mazatlan.   
                                            In 
                                            addition, there are 2 great $50 
                                            bonus gift card promotions for both 
                                            the El Cid Mazatlan properties and 
                                            the Hotel Marina El Cid (Riviera 
                                            Maya).  You can find the details of 
                                            El Cid's current  promotions HERE. 
 Don't forget to register all of your El 
                                          Cid bookings in the generous El 
                                          Cid Reward program. 
                                           It provides points for online 
                                          shopping or gift certificates (details
                                          
                                          
                                          
                                          HERE) 
                                          and is always available for agents to 
                                          enjoy, both with direct and tour 
                                          operator partner bookings. |  
                              
                                |   
                                  Krystal Resorts - 3 
                                  Cancun Properties
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                                              I know we talk about the Hilton 
                                              Puerto Vallarta and the Krystal 
                                              Resorts on the west coast of 
                                              Mexico (Puerto Vallarta, Nuevo 
                                              Vallarta, Los Cabos, Ixtapa and 
                                              Acapulco), but don't forget that 
                                              there are 3 Krystal properties 
                                              right in Cancun! 
                                              Here are some of my personal 
                                              bullet points on the properties: 
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                                                  In addition to the spacious 
                                                  studio, 1, 2 and 3 bedroom 
                                                  suites, Honua Kai offers 
                                                  exclusive luxury suites in 
                                                  the Royal 
                                                  Collection .  These suites 
                                                  would be for your clients 
                                                  looking for the best of the 
                                                  best in Maui.  
  
                                                  We have an ongoing
                                                  booking bonus  for agents 
                                                  booking one of these Royal 
                                                  Collection suites. 
                                                 
                                                Don't forget to remind your 
                                                Honua Kai clients to use the
                                                
                                                #HKMemories 
                                                to share their Honua Kai 
                                                memories. |  
                              
                                | 
                                  Client Resources |  
                                | 
                                  
                                    If you are looking for the latest brochure, 
                                    promotion, news article or training resource 
                                    from most of our clients, we have created a 
                                    webpage where you can easily find the latest 
                                    information. 
                                    Also, stay 
                                    updated on the latest news, announcements 
                                    and FAM information by connecting to our 
                                    Facebook page 
                                    
                                    HERE:  |  |  | 
                          
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                                                                                                  Now that organic social reaching is dropping quicker than you can say 'travel', (some estimate a 50% drop year over year) we need to power up our social ad strategy.  Easy!   Here's how.... 
                                  Catherine 
                                  Heeg is an International Speaker and Trainer 
                                  in the travel, tourism, and hospitality 
                                  industry. Focusing on social media, sales and 
                                  marketing, Catherine understands and speaks 
                                  your language.
 |  
                              
                                | 
                                  DETM is an acronym for David Emery Travel 
                                  Marketing. We are a Vancouver-area based 
                                  company providing quality travel industry 
                                  representation in Canada since 2009. |  |  
                          
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