Dear Dave,
I've shared with you
in the past some of
my favourite
podcasts ( Stuff
You Should Know) I
am always both
entertained and
learn something
interesting from the
podcasts I listen
to.
One that I really
appreciate these
days in
Terry O'Reilly's "Under
the Influence"
made available by
CBC. Terry is an
experience
Advertising guy, who
is Canadian and
worked both in the
U.S. and Canada
during his career.
Terry's episodes are
always funny, very
well researched and
give me some very
cool insights on
some of our
favourite brands.
(He discussed long
standing brands in
one episode and
discussed the
history of The
Hudson's Bay
Company.)
Today I was
listening to an
episode on
differentiating
yourself called
"What a Difference a
Difference Makes."
Certainly that is
what we are all
trying to do in the
travel industry -
differentiate
ourselves from our
competition, whether
it is the agency
down the block or
the internet.
Example: "Swtach"
didn't brand itself
as a better time
piece as all other
watches did, but as
a fashion accessory
(BTW Swatch =
Second-Watch).
The episodes often
give me ideas or
insights on
successful brands.
(Think Tiffany's
iconic blue box.)
One recent episode
on Loyalty
Programs
talked about S&H
Green stamps, and
the start of airline
frequent flyer
programs and
Airmiles. A recent
one on Commercial
Parodies just made
me laugh through the
whole thing.
The bottom line is
that each of us in
the Travel Industry,
whether Reps or
Travel Agents, are
constantly promoting
and differentiating
ourselves from our
competitors in order
to sell.
I hope you pick up
some great
marketing/selling
tips and get a smile
from ' Under
the Influence".
Be the Tiffany's box
in a sea of Amazon
boxes!
|
 Quote
of the Month |
"Marketing youself to a new person
often involves being charismatic, clever
and quick - but most jobs and most
relationships are about being consistent,
persistent and brave."
Seth Godin
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Photo Contest
|
What is the name of the famous Vietnamese
sandwich, which is the specialty of the
central area of the country? Click
HERE for a tip.
WINNER
FROM LAST MONTH
Congratulations to Karen Katelnikoff, of
UNIGLOBE Carefree in Saskatoon, SK, for
winning last month's Photo Contest and gift
card.
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Upcoming Online
Training
|
Find links
to sign up for any of these online
training sessions HERE.
All online training will be only 30
minutes.
EL CID RESORTS - MZT, CUN & COZ
Get a great overview of the 7 El Cid
resorts on both coast of Mexico (Mazatlan,
Riviera Maya & Cozumel), and learn which
resorts would be perfect for your various
clients. You will also be reminded of the
El Cid Rewards program and any current
agent promotions.
Get a great overview of the
Realistic Asia and their package and
customized tours of Vietnam,
Thailand, Cambodia, Laos and
Myanmar. Learn why clients have been
giving Realistic Asia amazing
reviews on both their package and
customized tours for over 15 years
now. You will also be reminded of
the great selling points and
highlights of their destination
countries!
To request a private online training session
for you or your colleagues, please email
Dave Emery ( dave@daemery.com).
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El
Cid Resorts - Mazatlan Golf Packages
|
Remember El Cid Resorts to
plan your client's perfect
golf vacation! Here is a
great golf package that
includes a lot of extras.
Your Client's
Stay includes:
- Seven nights hotel
accommodation
- Guaranteed ocean
view accommodation
with bathrobes
- All Inclusive
Elite plan (with lots
of benefits!)
- Stay in one and
play all four El Cid
Resorts restaurants
and bars, including
premium menu items
(concessions not
included)
- VIP Check in
- Round trip
transportation:
Airport-Hotel-Airport
Your Client's Play: at
these 3 Challenging
Golf Courses in
Mazatlan:
- El Cid Golf Course
& Country Club (27
holes): Unlimited
Green fees including
shared cart and
caddie.
- Estrella del Mar
Golf Course: Green
Fees (18 holes) for
one day including
shared golf cart,
caddie is not
available, round
transportation from El
Cid hotel to the golf
course.
- La Marina Golf
Course: Green Fees (18
holes) for one day
including shared golf
cart, caddie is not
available, round
transportation from El
Cid hotel to the golf
course.
Find more details
HERE. Note
that travel is for the
next year (Dec 1, 2020)!
Always remember the
El Cid Rewards
resources:
1. REGISTER
your El Cid Resort bookings,
for all 7 Resorts, on both
coasts of Mexico! Earn
generous points for each
booking, that are good for
lots of rewards in the
catalog (iPads, gift cards,
TV`s, etc.) You can find
the full details of the
Bonus Points offer
HERE. Just
report your bookings at the El
Cid Rewards Program,
2. EMAIL:
Earn a
$50 Visa Gift Card for
every booking of 5 nights or
more at any of the 4 El Cid
Resorts in Mazatlan! Check
out the details
HERE. (Note you must
send your booking details
to incentives@elcid.com.mx
to get your gift card.)
Make sure to include
all of the following:
Guest Name(s), El Cid
property name, Arrival and
departure dates, Tour
operator (booked with),
Travel agency address/home
address and phone number.
Note that bookings
must be made through any
Tour Operator such:
Sunwing, WestJet, etc.
Bookings made it through
online companies such:
Expedia, Travelocity,
Hotels.com will not be
applicable to El Cid
Rewards points or the Visa
Gift card promotion.
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REALISTIC
ASIA - Foodies Paradise |
Vietnam has an
immensely rich
culinary culture and
surprisingly beautiful
food available
everywhere. Of course
Realistic Asia has a
Foodies Paradise tour
for your
clients. Travellers
will surely fall in
love with Vietnamese
cuisine. Like the
celebrity chef Anthony
Bourdain once said:
"Vietnam. It grabs you
and doesn't let you
go. Once you love it,
you love it forever."
In order to understand
the flavours of
Vietnam, it's
essential to
understand it's
geography. Vietnam's
shape is like an
elongated S. The
skinny country has
China to the North,
Laos and Cambodia to
the West and the East
Sea to the East. The
food of the North is
heavily influenced by
China with
noodles-based soups.
As you move south,
there is more flavuor-blending
with nearby Thailand
and Cambodia. While
the Northern cuisine
is perfect combination
of all flavours, the
food in Southern
Vietnam is usually
sweeter.
In the north, Phở
(pronounced 'fuh') is
one of the Vietnam
most loved dishes.
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Bahn Mi |
In central Vietnam,
Bánh Mě (influenced by
French colonization)
is a crusty baguette
sandwich, with
delicious local
ingredients.
In the south, Broken
rice (Cơm Tấm in
Vietnamese) is a meal
made from the cheaper,
broken rice grains.
Click
HERE to
read more about
"Eating your way
through Vietnam" and
more about all of
these Vietnamese
specialties.
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How would you like to know how people really liked your last social ad? Check out this scoring system.
Catherine
Heeg is an International Speaker and Trainer
in the travel, tourism, and hospitality
industry. Focusing on social media, sales and
marketing, Catherine understands and speaks
your language.
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DETM is an acronym for David Emery Travel
Marketing. We are a Vancouver-area based
company providing quality travel industry
representation in Canada since 2009.
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Client Resources
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If you are looking for the latest brochure,
promotion, news article or training resource
from most of our clients, we have created a
webpage where you can easily find the latest
information.
Also, stay
updated on the latest news, announcements
and FAM information by connecting to our
Facebook page
HERE:
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