September 2025 Newsletter

     

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Riviera Maya FAM

Agent Comments

(DETM Sept 2026 Newsletter)

Dear Dave,

I love hosting good travel advisors on our annual FAMs to our properties. It is a rare chance to get to really know advisorsas people. At trade shows, when advisorss are trying to get around to 50 booths of vendors, we maybe have a 10-20 second smile and quick interaction. 

 

During office visits, for advisors in traditional brick-and-mortar offices, we maybe have 10-15 minutes of chatting and business, before the advisor needs to get back to the stack of work on their desks.

For home-based advisors, we maybe get to see you at a seminar, and interact for a few minutes before and after the formal presentations.

 

So, FAMs for me (and most BDMs) is the rare opportunity to really connect with advisors (our clients) as people. We are with the advisors from morning to late in the evening, enjoying a variety of shared experiences and meaningful conversations. I just got back from a 4 night FAM to the 3 El Cid properties in the Riviera Maya (Puerto Morelos), where I get to really know 8 advisors from Quebec, Ontario, Alberta, British Columbia and the Yukon.

Over the weekend, I was at a social event where there were a number of travel advisors There was one home-based advisor who I hadn’t seen in years. We immediately had a great conversation, as we had connected on one of my previous FAMs. I went home and figured out that she was on my El Cid Mazatlan FAM in 2016; 10 years ago!


As a follow up to all of my FAMs, I like to share a few comments from our FAM advisors, your colleagues.

 

Thank you to all advisors who have invested in one of my FAMs over the years!

Sincerely,

 

Dave Emery

Claudia Morgan, Expedia Cruises, Whitehorse, Yukon -

“What I will tell my work colleagues? I will tell them that El Cid resorts are beautiful. The pools are awesome and clean. The grounds are extremely established and well taken care of. The restaurants are all top notch. A huge variety. All the staff are kind, respectful and hard working.”

 

Boris Glazai, Voyages A Rabais, Trois-Rivieres, QC

“After experiencing El Cid Resorts, I would tell my colleagues that it is important to look at the three properties as different options for different types of clients rather than simply selling “El Cid” as one product.

What impressed me most was how well coordinated everything is across the resort experience. The staff are genuinely friendly, welcoming and attentive, and the service feels very organized from one department to another.”

Haylee Madison, AMA Travel, Edmonton, AB

“The overall atmosphere is relaxed, polished and family-friendly, making it a good option for families, couples and travelers who want a quieter Riviera Maya vacation rather than a large party resort.”

 

Karri Waterfield, Expedia Cruises, Orangeville, ON

“These properties are easy to navigate, surrounded by lush green spaces. The food is fantastic. They deal well with allergies and food sensitivities. The pools aren't too deep for young kids.”

Find links to sign up for any of these online training sessions HERE. All online training will be only 30 minutes.  For "anytime watching", check out a links to our prerecorded sessions HERE.

 

EL CID RESORTS - MZT, CUN & COZ

Get a great overview of the 8 El Cid resorts on both coast of Mexico (Mazatlan, Riviera Maya & Cozumel), and learn which resorts would be perfect for your various clients. You will also be reminded of the El Cid Rewards program and any current agent promotions.

 

Sep 17, Thursday, 9 am PT, noon ET

 

Sep 17, Thursday, 10 am PT, 1 pm ET

 

PRIVATE WEBINARS:

To request a private online training session for you or your colleagues, please email Dave Emery dave@daemery.com.

* Upcoming Online Training (Webinars) - 9/17

* El Cid - Air Canada Promotion

* El Cid - Riviera Maya FAM - Advisor Comments

* More FAM Advisor Comments

* PHOTO/TRIVIA CONTEST

* Quick Links

El Cid bookings with Air Canada Vacations will include some special added values for travel from 12/15/26 through 4/30/27.

 

KIDS FREE: 2 Kids, 12 & under Stay, Eat & Play free, sharing room with paying adults. All Inclusive Plan & AI Elite plan at the El Cid Granada and El Cid Castilla Beach properties.

kids el cid

TEQUILA: Welcome bottle of artisanal tequila (blue agave) at all 4 El Cid Resorts properties.

 

DOUBLE POINTS: All of the El Cid MZT properties will offer double points for all bookings with clients traveling in 2027.

MAZATLAN FLIGHTS: You can find the full details of flights from across Canada to Mazatalan HERE.

Chelsea Smith, Escapes.ca, Toronto, Ontario

“For clients, I will mention that the property is a larger size property but still walkable, with the ability to get golf carts that seat at least 7-8 and run frequently. The resort is excellent for families, there is truly something for everyone- adult only spaces, shows that cater to all - fire shows, little mermaid.”

 

Carolyn Harmston, World Odyssey Travel, Mission, BC

“Platinum lounge is great for those clients who want to have priority making dinner reservations and don't want to wait in line-ups for check-in and check-out. The food is amazing. I am a picky eater and never had an issue finding something to eat and never had a bad meal.”

Sarah Reed, Country Junction Travel, Whitecourt, AB

“For all properties for fellow agents:

-there is something here for everyone 

​​​​​​-don’t forget about El Cid Rewards

-quote Platinum to start, can always quote regular if client is unsure but they may see the value to upgrade 

​​​​-amazing food and service

-family rooms best to families with young children 

​​​​-2 and 3 bedroom best for families with teens

-all properties have very clean and well-maintained outdoor spaces

-be sure to tell clients about resort fee”

 

Susan Tompkins, Expedia Cruises, West Vancouver, BC -

“Excellent food and dining options. Food is much better than many, many ships I have sailed on. Great entertainment (the show I saw.) Staff is happy. Engaged with guests.”

I will tell my colleagues to sell this as 5-star. Be confident selling to active couples and families. Possibly singles.”

What is your favourite memory from a FAM (mine or other FAM) or trip to Mexico?

 

CLICK HERE to enter your answer or send an email to dave@daemery.com.

 

WINNER FROM LAST MONTH - Congratulations to Jo-Ann Stebbing, of SunSeekers World Travel, Winnipeg, MB, for winning last month's Photo/Trivia Contest and $25 CAD gift card.

Sonia Machado

If you see someone without a smile, give them yours.


Dolly Parton

El Cid Resorts website

El Cid wedding website

El Cid honeymoon website

El Cid rewards website

El Cid Agent website

The El Cid Rewards Program has been around for years and provides a generous amount of points that agents can redeem for gift cards or online shopping (Tim Horton's, movie, Apple products and MANY more.) Note that this program works for all 8 El Cid Resorts.

Note that bookings must be made through any Tour Operator such: Sunwing, WestJet, etc. Bookings made it through online companies such: Expedia, Travelocity, Hotels.com will not be applicable to El Cid Rewards points.
DETM is an acronym for David Emery Travel Marketing. We are a Vancouver-area based company providing quality travel industry representation in Canada since 2009.
If you are looking for the latest brochure, promotion, news article or training resource from most of our clients, we have created a webpage where you can easily find the latest information. CLICK HERE
DETM - David Emery Travel Marketing
604-328-6847 | New Westminster, BC | www.detm.ca

 

 

 

 

 

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This site was last updated 09/01/26